TÜKETİCİ TEMELLİ MARKA DEĞERİNİN ÖLÇÜMÜ: STARBUCKS ÖRNEĞİ

Application of Strategy Dynamics: Starbucks Corporation

Strategy Dynamics (Warren, 2008) provides a quantitative, resource-based approach to understanding a firm’s performance over time. This paper describes a strategy analysis of Starbucks Corporation using Strategy Dynamics. It demonstrates the usefulness of this approach in addressing business performance issues for a realworld company. The strategic architecture, a key artifact of the approach, ...

Starbucks Canada: The Mobile Payments Decision

This case, written on the basis of published sources, concerns the decision facing management of Starbucks Canada about how to implement mobile payments. While Starbucks has currently been using a mobile app to accept payments through their proprietary Starbucks card, rival Tim Hortons has recently introduced a more advanced mobile payments solution and the company now has to consider its next ...

Starbucks: A Strategic Change and Management Perspective Master Thesis

Yazılım Ürün Hatları için Otomatik İşlevsel Büyüklük Ölçümü Yaklaşımı

Öz. Yazılım büyüklük ölçümünü doğru yapmak, düşük maliyetli gömülü sistemler geliştirmek için çok önemlidir. Ancak; yazılım büyüklük ölçümü çok yakın zamana kadar büyük çoğunlukla manuel, zaman harcayan ve hataya açık bir süreç olmuştur. Bu zaman ve para kaybıyla sonuçlanabilir. Bu sürecin otomatize edilmesi yazılım geliştiren şirketlerde projenin kalitesini ve bütçe planlamasını iyileştirmek i...

Customer knowledge management via social media: the case of Starbucks

The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. The paper uses a combination of qualitative case study and netnography on Starbucks, an international coffee house chain. Data retrieved from varied sources such as newspapers, newswires, m...